Madeleine has over 25 years experience as a researcher in the non-profit and public sector. She began her career at the World Wildlife Fund Southern Africa in Zimbabwe, mapping biodiversity, community natural resource use and habitat fragmentation. Her passion for capacity building in communities began here, with WWF's CAMPFIRE programme which aimed to solve the inter-linked problems of poverty and wildlife management by supporting local communities.
She went on to lead a local authority research and intelligence team, to collect, analyse and make sense of a wide range of data to provide a strategic evidence base for a county and its localities. She led a cross-sector partnership of local authority teams, public health, NHS, the police and the voluntary and community sector. Her specialist knowledge is in environmental, socio-economic, health and well-being data. Madeleine co-founded Data Orchard in 2013 with early work supporting community led planning; contributed to the national data maturity research in 2017 and has led and delivered many other research projects since then. She has collaborated with local and national Data4Good movements culminating in the first national Data4Good conference for the not-for-profit sector in 2018.
She is has also been an active community volunteer for many years and is currently Chair of Governors/Trustees of a rural primary school.
Madeleine has a BSc Hons and MSc in Environmental and Geographical Science and a Diploma in Statistics. She is married with a family, and is a member of an open access ceramics studio as a part-time potter.